Our Story

Founded By Two Sistas. Rooted In Craft.

Twice The Charm is a custom vinyl design brand built on creativity, sisterhood, and community. Founded by two Florida-born sisters — Kenyata  and Samaria — we’re here to create joyful, soulful moments through thoughtful, one-of-a-kind designs.

As Black women, mothers, and entrepreneurs with decades of combined experience in business, styling, and service, we bring a personal touch to every piece we make. Whether it's a heartfelt Mother’s Day tote or a statement vinyl that sparks conversation, each product is rooted in love, culture, and intention.

Meet the Sisters Behind the Brand

Kenyata Robinson, A.K.A. Big Sis, brings leadership and hustle to everything she does. A wife of 15 years and mother of two, she also runs Rickflair's Cleaning Services, LLC— a thriving service business that keeps commercial businesses and homes shining across Atlanta.  

Samaria Lewis, A.K.A. Lil Sis, is a wife of 5 years and mama to a busy two-year-old and a seasoned expert in retail management, merchandising, and styling. Her eye for detail and design brings the magic to our collections.

Together, we’re more than a brand — we’re a movement.

What We Believe

At Twice The Charm, we believe in:

Designing with purpose — highlighting the beauty of the Black experience

Creating joy — through gifts and everyday items that uplift and inspire

Feeding the community — both creatively and literally, through outreach and service

Building bridges — across generations with styles that speak to everyone

This is just the beginning. From holiday drops to everyday staples, our mission is to make Twice The Charm a multi-generational brand — one that grows with you and for you, all year long.

Thanks for being here with us. You're part of the charm now.

🖤
 Kenyata & Samaria